Advertisement Models
Seeking for the rules of advertisement that can cope up with your brand?
Want to apply the terms for your brand?
Here is a guide to your search. We define the true meaning of advertisement to your brand because the theories have never been tough for our experts.
What is an Advertisement? What is Producer?
An advertisement is a tool for the communication of the message intended by a brand to persuade and influence. To advertise your brand means to build a position where it works like the blocks of the building.
Objectives of Advertising:
The objectives of an advertisement are to:
- Build a brand position
- Communicate the brand information and details
- Persuading or creating preference the potential customers towards a brand
- Ensuring the loyalty of the brand to the consumers
- Explaining the effectiveness of a brand
Dagmar Advertisement Models:
DAGMAR stands for “Defining Advertising Goals for Measured Advertising Results”. DAGMAR defines factors for the desired result and position in a market.
DAGMAR theory guide four phases ACCA of a brand:
- 1. Awareness
- 2. Comprehension
- 3. Attitude/Conviction
- 4. Action
These phases have the utmost importance in the world of marketing for imparting an impression on the audience. These phases are the campaign patterns that can be developed to advertise and promote the brand.
Drip Advertisement Models:
DRIP stands for “Dividend Reinvestment Plan”. The theory refers to the dividend from a company that is received by the investors or brand. The dividend moves directly to the growth percentage of the company by increasing the stock.
Phases of DRIP Model:
DRIP Model guide four phases of Advertisement:
- 1. Differentiate
- 2. Reinforce
- 3. Inform
- 4. Persuade
These all phases are built to develop a clear message and also remind the stand out from the other competitors. The DRIP model is successful in the case of having strong research about the insights of the consumer’s marketing cycle.
AIDA THEORY:
AIDA Model stands for Attention, Interest, Desire, and Action which are also included in psychological phases through which the audience goes through which they decide to buy or not. The phases were devised to determine the permanent satisfaction of the clients.
Ehrenberg’s Advertisement Models:
Ehrenberg’s model of advertisement and marketing guide four phases for the modern advertising field.
Phases of Ehrenberg Model:
The phases are as follows:
- 1. Awareness
- 2. Trial
- 3. Reinforcement
- 4. Nudging
These notes can become a factor of nudging the behavior of consumers and can persuade the interest of the target audience towards a brand. The awareness in this model denotes the presence of your brand, the trial stimulates the interest of a consumer, and reinforcement builds the trust of the audience on the authenticity of the brand and the nudging ensures the multiplication of the sale generation.
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Written By : Maqbool Ahmed Mirza