Media Scene In UAE
Television
- TV Reach is 96% – still the highest reaching medium across all nationalities in UAE
- News Channel, Al Jazeera is the highest reaching channel, MBC2 & MBC1 also popular channels
- MBC 1 is the leading channel among females with 19% reach while Al Jazeera is most popular amongst males with 16% reach
- Asian channels are the highest reaching channels among Non Arab expats pop.
Radio
- High reach medium in the UAE with 82% reach
- 76% of radio listeners, listen while in their cars while 26% listen at their homes
- Hum FM, City FM & Radio 4 are the top stations
- Very high listenership during morning and evening drive time
- Abu Dhabi Holy Quran leading station among Arabs
Internet
- At 76% internet penetration is on a level with more developed nations such as the US and UK
- The youth (15-34 yrs) consume the most internet
- Basically all internet users are accessing it daily and from home; approx ¼ are accessing it from work Email, sourcing info and IM are the most
- popular activities online
- Large name sites (Google, facebook, youtube etc) are most popular before news sites 86% of internet users are accessing the social media sites
Dailies
- With 72% Reach, still the 3rd highest reaching medium in the UAE, after TV and Radio
- Gulf News and Al Khaleej are the top dailies with 30% and 20% reach
- Al Khaleej is the leading daily for Arabs, while Gulf News is the preferred choice of Non Arab Expats.
Weeklies
- Weeklies reach at 66% Readership of weeklies much higher among Nationals and Non-Arab Expats
- Friday (25%) and Zahrat Al Khaleej (14%) remain the top weeklies
- Zahrat Al Khaleej top weekly for Arabs, Friday magazine leading weekly for Non Arab Expats
- Females preferred weekly is Zahrat Al Khaleej
Monthlies
- Monthlies readership is low & fragmented, highlighting fragmentation of niche categories
- Layalina is the top monthly with only 5% readership, catering to Arabs
- Among the top 10 monthlies are Alam Assayarat, Hia & Lifestyle
Cinema
- Cinema reach at 40%
- Non Arab Expats cinema reach is higher than average at 50%
- Frequented the most on Thursdays and Fridays.
- Thursdays frequented more by Arabs and Fridays by Non Arab Expats.
- American movies popular across all nationalities, with Non Arab Expats also going for Indian movies
Young Population, Majority Are Males, Non Arab Expats Residing In Abu Dhabi & Dubai
Majority Of Population Are Married And Employed
Media Opportunities
Time and Space Media (Pvt.) Ltd. is one of the top media buying houses of Pakistan. We have our offices in South Asia, Middle East and Europe. Time and Space give you a unique opportunity to expose your brand globally to earn a global image. With our excellent global relationships we have a distinction in buying media and building brands in the international markets to explore new horizons of sales. We give you a complete brand building strategy with all parameters of success. We build brands according to the market situations and the need.
CHECK OUT OUR PRICING
Time and Space give you a unique opportunity to expose your brand globally to earn a global image.
With our excellent global relationships we have a distinction in buying media and building brands in the international markets to explore new horizons of sales.
CHECK OUT OUR PRICING
Time and Space give you a unique opportunity to expose your brand globally to earn a global image.
With our excellent global relationships we have a distinction in buying media and building brands in the international markets to explore new horizons of sales.
CHECK OUT OUR PRICING
Time and Space give you a unique opportunity to expose your brand globally to earn a global image.
With our excellent global relationships we have a distinction in buying media and building brands in the international markets to explore new horizons of sales.
Hindi
Hindi
Hindi
Hindi
Hindi
Hindi
Bangladeshi
Malayalam
Malayalam
04:00 to 09:00 PM
04:00 to 08:00 PM
04:00 to 08:00 PM
04:00 to 08:00 PM
04:00 to 08:00 PM
04:00 to 08:00 PM
.
04:00 to 09:00 PM
04:00 to 08:00 PM
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
CHECK OUT OUR PRICING
Time and Space give you a unique opportunity to expose your brand globally to earn a global image.
With our excellent global relationships we have a distinction in buying media and building brands in the international markets to explore new horizons of sales.