The Objective


The mobile market has a wide variety and the worth growing to the millions and billions of dollars. Over the past decades, mobile companies have adapted to the changing market needs and have successfully catered to the growing dependency of users on mobiles and tablets. With hundreds of mobiles and tablets being launched monthly, it has become difficult to build brand equity and gain a market share. XPOD is quality-oriented multimedia products provider that offers a comprehensive range of products such as multimedia speakers, TV devices, webcam, and headphones etc. For launching its Xpodpheblet it coordinated with our dedicated team for innovative and creative scripting and production of a TVC. The objective of the TVC was the introduction of Xphodpheblet in the market with a promotional streamline among competitors for increasing ROI for the brand and building brand equity.


The Challenge


Since 2007, various companies have introduced phablets and large-screen smartphones, catering to the increased user demand – leading to a saturated mobile market. It was challenging to break the clutter and create a strategy for promoting the product with an edge over the competitors. Our experts overcame the challenge of low budget and timeline and created an innovative strategy for introducing the product in the market.


The Strategy


Keeping in mind the goal of the brand to launch the Xpodpheblet, our experts crafted a creative strategy to grab consumer attention and increase sales for the product. The strategy was executed in the form of 3D animation for showcasing product features. Our experts used typographic animation and architectural visualization to emphasize on the key attributes of the product that give it an edge over the competitors. We used alluring music to make the ad more captivating. The architectural visualization of the product features successfully improved the sales thus increasing ROI for the brand in the market.


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