The market grows with the increasing demand. The market of jewelry has been changed lately and more designers are stepping in the industry. From the conventional goldsmith shops to the contemporary jewelry design, the market has observed a paradigm shift. The designers in any industry have their basic aim to grow and it does not need to continue itself to one single outlet with its growth as a brand. It looks for capturing an extensive market with a universal strategy to increase its brand awareness and sales at the end. Geographically any brand would wish to expand universally and this is only possible when a conventional jewelry outlet wishes to become brand. In Pakistan`s market, many jewelry brands have established through extensive marketing communication, which they have excelled by emerging celebrities as their world. This client “Waseem Jewelry” is associated with us since 2018, for which complete brand relaunch was suggested to them. The objective of the relaunch was to compete with the market and coming at far with the leading brand. The image building, awareness and elevating the brand position was the primary and secondary objective relatively.
By focusing on the objective of elevating the brand position and shifting the paradigm from the conventional goldsmith to the most outstanding jewelry brand, we built the strategy of “Waseem Jewelry”. By infusing the criteria of the modern market, in which the audience is penchant towards the celebrity signature and glam. We engaged the celebrity, Sara Ali Khan, to whom the audience of the market, could relate. Their desire for the richness could evolve and be attracted to the antiquity of the jewelry. Our strategy was executed, by crafting the trend in the form of TV commercial, in which the perfection reflected in brand of “Waseem Jewelers”. Waseem Jewelers achieved its recognition and its market took a boost.
The ‘Aha’ Moment
The market grows with the increasing demand. The market of jewelry has been changed lately and more designers are stepping in the industry. From the conventional goldsmith shops to the contemporary jewelry design, the market has observed a paradigm shift.
Keeping in mind the goal of the brand to launch the Xpodpheblet, our experts crafted a creative strategy to grab consumer attention and increase sales for the product. The strategy was executed in the form of 3D animation for showcasing product features. Our experts used typographic animation and architectural visualization to emphasize on the key attributes of the product that give it an edge over the competitors. We used alluring music to make the ad more captivating. The architectural visualization of the product features successfully improved the sales thus increasing ROI for the brand in the market.
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