The Objective


The mobile market has a wide variety and the worth growing to the millions and billions of dollars. Over the past decades, mobile companies have adapted to the changing market needs and have successfully catered to the growing dependency of users on mobiles and tablets. With hundreds of mobiles and tablets being launched monthly, it has become difficult to build brand equity and gain a market share. XPOD is quality-oriented multimedia products provider that offers a comprehensive range of products such as multimedia speakers, TV devices, webcam, and headphones etc. For launching its Xpodpheblet it coordinated with our dedicated team for innovative and creative scripting and production of a TVC. The objective of the TVC was the introduction of Xphodpheblet in the market with a promotional streamline among competitors for increasing ROI for the brand and building brand equity.


The Challenge


In the contemporary world, technology sector is improving and changing day by day due to the high level of research to fulfill the needs of the specific targeted market, Canon home appliances introduced a new geyser with technology of the dual ignition power which was one of its kinds in the appliances industry of Pakistan. The geyser ignition system was based on the battery cells and the main electricity keeping in mind the actual energy situation of the country. The main challenge was to aware the audience with the new advanced feature of the geyser which was now added in the geyser range of the canon appliances.


The Strategy


Taking into consideration the new feature of the product and the energy situation of the country we decided to go with the product approach in which we have clearly mentioned the features of the product. So by this approach we have to show the daily usage of the geyser in a house so we decide to aboard the characters in term of showing the usage. Kirantabir, Abdullah Hussain and Afaf (child star) the emerging actor and actresses with the huge fan following endorsed our brand. By the launched campaign the Brand image and the Brand positioning were enhanced resulting in achieving the better ROI for the company.


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