Brief

Established in 1992, Interloop Limited is a textile-based B2B manufacturing company based in Faisalabad, Pakistan. It supplies socks, leggings and denim to retailers like Nike, Adidas, H&M, Puma, Levi’s, Reebok and Target. The company has five hosiery manufacturing divisions in Pakistan, Bangladesh and Sri Lanka. Interloop Limited expanded its production units of various sorts in different parts of Pakistan, and a second production unit was opened with 400 knitting machines installed. In 2003, Interloop opened its first vertically integrated hosiery plant in Faisalabad to make its supply chain management more efficient. In 2005, the company opened its second hosiery plant and launched a yarn-dying division a year later, also in Faisalabad.

The company maintains all eco-friendly requirements, fulfilling the United Nation’s Sustainable goals to have a better world and contributing an immense amount of responsibility to our nation.

Challenge

The strategic connection between a corporate entity like Inter loop Limited and the branding of its product(s) lines is crucial to initiate interest, demand and purchase in the marketplace, which lies internationally. Interloop Limited, one of the chief brands of Pakistan and region in the manufacturing of top quality hosiery and denim as well other dynamic range of activewear, sought a brand-level strategy for the introduction of its Eco-friendly production, business values, as well as CSR to the marketplace, persuasively. Following the brand strategy, Inter loop Limited also needed ongoing marketing support to become recognized as one of the country’s leading suppliers of various products.

Interloop Limited has international and established consumers, and each country has its requirements regarding the demand for the products, i.e., Stock reaches multiple countries, and each country has its consumers with unique tastes and fashion values as well as dynamic sizing desires. To represent the company around the world, Time and Space Media Limited had to come up with strategies that could fulfill every aspect, and TnS Media also faced various challenges in collaborating, grasping the brand requirements by Interloop Limited and strategizing a video documentary which can present it on the face of the international market world. The scripting process involved untiring mind mapping and extensive meet-up sessions with the marketing representatives to produce this documentary, according to their decades-long journey of success and prestige of the company, its values, and brand image overall.

Solution

As B2B branding specialists, Time and Space Media developed the verbal and visual identity for Interloop Limited’s new contemporary line of products and various expanded establishments over the period for its denim production, knitting plants, packaging facilities and CSR. The documentary produced by TnS Media, comprising brand strategy, featured a professional and international standard look and feel, which can represent Interloop Limited at international export platforms, i.e., International expos and conferences, underscoring all the processes and brand’s values in the market. The documentary covered all production processes and portrayed the quality and sustainable factors of local and international SOPs and their socially corporate responsible contributions in Pakistan.

Results

Interloop Limited rapidly grew to become one of the nation’s leading hosiery, apparel and garment providers. The Company experienced consecutive growth over various years. It improved its brand image into the cognizance of the international market. And has also won various awards, i.e., ‘Best Practices Award on OSH 2017’ in the Textile and Leather Sector, Sustainability award, and recognition by various brands such as TESCO and H&M etc. through the support of various marcom and brand awareness generated by Time n Space Media Limited, and our strategy has transformed the Company into a market leader and increased sales.