DESCON ABSTRACT
Descon is Pakistan’s leading Engineering enterprise with a wealth of expertise in sectors such as Oil & Gas, Cement, Power, Hydro Power, Dams/Barrages/ Canals, Fertilizer, Renewable Energy, Sugar, Industrial, Chemical and Petrochemicals. We are renowned specialists in EPC, Construction, Maintenance/Industrial Services, Infrastructure, Manufacturing, and Automation & Control projects. Descon’s global presence spans the GCC, (including Kingdom of Saudi Arabia, UAE, Kuwait, Qatar, and Oman), Iraq, Pakistan, South Africa & Kenya. Descon’s global presence spreads across United Arab Emirates, Saudi Arabia, Oman and Qatar from where new ventures are executed in Kuwait, Iraq and Egypt. The development and manufacturing of industrial process equipment and piping spool takes effect from our state-of-the-art plant. The strength of our experienced project team carrying operations have the essential ISO, OHSAS and ASME certifications in addition to our own QA & QC and HSE standards. Today, Descon owns and operates chemical and power plants, with allied interests in inspection and testing. Descon Chemicals Business comprises of Descon Oxychem Limited. Our Power Business takes shape in the form of Descon Power Solutions (DPS), providing power plant operations and maintenance (O&M) services for thermal and renewable power plants in Pakistan. Descon also owns two Independent Power Plants (IPPs), Altern Energy Limited, 32 MW gas based power plant and Rousch (Pakistan) Power Limited, a 450 MW combined cycle power plant.
CHALLENGES
The journey began forty one years ago, in a five hundred square feet office space at Lahore’s historical WAPDA house. Descon had a vision to embark on a journey to create Pakistan’s leading engineering enterprise. Over the years, the spirit of our founders inspired our people to not just achieve the ordinary but the extraordinary. This belief became the foundation of Pakistan’s leading multinational conglomerate; Descon. In this very documentary, Time n Space Media Limited had to cover all of the challenges that Decson was confronting in terms of their marketing and outreach. Scripting process was immensely hard as it involved tireless discussions and meetings, recky of the plants and sights and also covering all aspects of the services that Descon offers. We had to portray the whole journey of our client since its establishment and progress, expanding over decades of time period. Descon offers a lot of services of public and private interests and it surely needed to send its message far beyond as it has presence in many countries, and for this very project, Descon wanted to say it all, for its clients and general masses to make them familiar with state of art EPC, Construction, Maintenance/Industrial Services, Infrastructure, and Manufacturing etc. experiences that they deserve. As part of our Corporate Social Responsibility,
Descon takes immense pride in educating underprivileged youth, keen to acquire technical skills and improving their livelihood through the Descon Technical Institute. DTI also provides vocational trainings to young aspiring students. So, Time and Space Media Limited had so many layers to cover regarding Descon and what it does, to maintain the brand image, to get represented at various national as well as international plateforms, seminars, expos, and various clients at various levels. Descon showed its trust on Time n Space Media Limited and our challenge was to satisfy our client in a manner that nobody else does. We collaborated with Descon’s marketing reoresentatives, visited various sites and plants in order to capture the work and decide its greater visualization which can compel others to buy their services. The strategic connection between a corporate entity like Descon and the branding of its services is crucial to initiate interest, demand and purchase in the marketplace, which lies internationally. Descon, one of the chief brands of Pakistan and region in Engineering enterprise with a wealth of expertise in sectors such as Oil & Gas, Hydro Power (Dams/Barrages/ Canals) Renewable Energy, Sugar, and Industrial sectors with excelling specialization and this project was to highlight these services with business values, as well as CSR to the marketplace, in a persuasive manner.
SOLUTIONS
Through extensive collaboration, TnS Media Limited helped guide Descon through the process of building a strategic marketing plan, shared how this documentary approach would benefit them. They recognized that this approach would actually send their message as they planned; Driven by a set vision and commitment, Descon strives to add value to our clients’ businesses by providing world-class solutions at cost-effective levels. To represent the company around the world, Time and Space Media Limited had to come up with such strategies which could fulfill each and every aspect, and TnS Media faced also faced various challenges in collaborating, grasping the brand requirements by Descon and strategize a video documentary which can present it on the face of international market world. The scripting process involved untiring mind mapping, extensive meet up sessions with the marketing representatives, in order to produce this documentary, according their decades long journey of success and prestige of the company, its values, and brand image overall.
RESULTS
Descon grew to become one of the nation’s leading solution centers for above-mentioned services provider. They were very receptive to the finalized script which had thorough details of Water and Power, from scarcity to smartly maintain and management, barrage construction and refurbishing by exercising remedial measures which is Descon’s core USP. The Company experienced consecutive growth throughout various years and through the brand strategy designed by Time n Space Media Limited, its presence and brand image transformed into the cognizance of local and international market, transformed the Company into a market leader and increased growth.
