SUMMARY OF AITCHISON
Aitcheson College began as one of the five Chiefs’ Colleges of northern India. From a narrow imperial mission in 1886, it has grown into the nation’s most diverse school and a truly national expression of education. As a boarding and day school, it offers both international and national curricula, unrivalled sports facilities, an extensive co-curricular program and many special interest clubs that enlarge boys’ curiosity and social responsibility. Our educational approach is knowledge-based with an emphasis on exploring concepts through the use of holistic discussion, Adjunct faculty programs, and many internal and external competitions in which our boys usually excel. Aitchison hosts numerous annual conventions that promote artistic expression, business entrepreneurship, scientific investigation, debating and public speaking. Our aim is to provide as many opportunities for boys to find enjoyment in cooperative learning. Aitchison College is more than just a School. Aitchison College educates 2,800 boys from junior to senior level classes on a glorious 200 acre campus. The majority of Aitchison boys gain admission to top varsities around the world as well as leading Pakistan universities. In this regard, Aitchison is far more than what it appears. Tradition is everywhere at Aitchison; expressed in the content of documentary script produced by Time n Space Media Limited which obviously has become the USP of Aitcheson College. Formality and good manners sit comfortably with a relaxed school atmosphere as well. “Indeed, Aitchison is a beacon of education in Pakistan. Aitchison College is also a member of the G 30 schools of the world.”
CHALLENGES
As explained above, to maintain traditional prestige and an unmatchable grandeur of the college, which had its roots in the past and produced many icons of Pakistan and subcontinent at respective times by Aitcheson College was main goal to achieve and College wanted to make its presence in even today’s time. As, there are also remarkable schools have been established with the passage of time, and Aitcheson wanted to standout in this competition with other schools, the challenge was to register that this college does not want to rank as a better but different institution with its values and attributes. Time and Space Media Limited had also faced many challenges to form its strategy to attain the required goals and meet various sorts of challenges in this documentary. Be it the coverage of the legacy expanding on more than 100 years of time span, or the architectural marvel at Campus, the learning experience or the extra-curricular activities, the unprecedented culture had to be registered for the targeted audiences. Time n Space Media limited’s main challenge was to maintain the old name, legacy of fineness and standard of the schooling, grooming and education, during the increasing competition and modern day requirements in with classy touch and helped college to attract more visitors and convert them into students in a very natural and compelling way.
SOLUTIONS
Time n Space Media Limited has been really active and result-oriented media house when it comes to forming creative strategy and successful marketing solutions. In this very case, Time n Space Media has portrayed a story of a pupil whose journey started at Aitcheson College and through that journey, our creative strategy covered all of the aspects which a student can grow in and fulfills parents’ desires for their child when it comes to proper education. Covering his life and excellent growth at the campus gives an image for others to follow the world class yet prestigious experience. Our creative strategy for this documentary not only covered the architectural legacy of the campus but the modern facilities as well in a very compelling and thoughtful manner. Our media production crew along with research team have gone on to recky of the campus for many days in order to cover each and every aspect of the campus building, student life and facilities of such class and unmatchable education standards and liberated environment that only Aitcheson can provide, and portrayed them into our content creatively. Also, our team has consulted with marketing heads and other representatives from various departments of the college to record their accounts by using interactive methodology in hectic manner to formalize the script for the documentary.
RESULTS
Time n Space Media Limited with its expertise in advertising and marketing expanding over a two decades period of time has helped Aitcheson College to boost the diminishing reputation and also enticed prospective students who are in search of quality yet prestigious education in Pakistan. Our strategy covered all the attractive points about the college which helped parents to have trust and converted the target audience into the students of this college. Documentary made by Time n Space Media Limited has delighted its visitors with a personalized experience and fulfilled its marketing goals through our compelling content.